In the centre of London's West End, experience a new standard of excellence at the BEST WESTERN Premier, a boutique hotel that embodies a haven where you can be sure of warm traditional hospitality. Our completely refurbished hotel comprises of 67 brand new air-conditioned rooms all designed with comfort and relaxation in mind. Located on Shaftesbury Avenue, next to 2 major underground stations, combined with comfortably sized public areas, our refreshment lounge, the Premier bar, restaurant, conference facilities and fitness room, the Shaftesbury provides the haven in central London for both the London traveller and business persons.